$100,000 Brand Makeover

Thank you to every company who submitted their story for our $100k Brand Giveaway! It was very difficult for our committee to narrow it down to just three, but we have our finalists. Congratulations to Humble PieChester’s Party Barn and Farm and My Chic Geek!

 

Better Brands for Small Business

A brand is important. It’s far more than a logo – it’s what people think, say and feel about you when you’re not in the room. But not everyone has the time or resources to build a great brand for their business – there are products to ship, plates to fill and services that have to get done.

We Love OKC

 

Why are we doing this? It’s simple. We love OKC, and we believe in small businesses. This year we are celebrating our 10th birthday, and we want to share our success! Branding is what we know; it’s what we do every day. There’s no better way to mark our diamond anniversary than helping someone else shine. Plus, we’ve invited some of our friends to help.

How The Contest Works

Nominate a Local Business before December 16

We’ve extended the deadline! Pick a business that needs some love in the brand department. It could be your favorite bakery, a boutique clothing store, a coffee shop, you name it. We’ll follow up with the businesses to make sure they’re interested and fully bought-in to making over their brand.

Nominees Send Us a Video

If your business is nominated, shoot a short two-minute video on your phone and send it our way. Be sure to show us around your space, tell us a bit about yourself, why your business is special and why you’re interested in a rebrand.

Record and Send with YouTube Capture for iPhone

ICG Visits Three Finalists

After reviewing your video submissions, we’ll narrow it down to three finalists. Then we’ll visit each of our finalists to learn more about who you are and what you do.

Winner is Announced Friday, December 30

On Friday, December 30th, we’ll make our choice and reveal the winner!

What Does the Winner Get? $100,000 worth of strategy, creative and media placement!

New Logo and Tagline

Apparel

Business Print

Print ads

Radio commercial

Digital Outdoor

:30 Commercial

Social Media Package

Indoor & Window Signage

Simple Website

On-Site Photography

Strategy and Direction

You get our insight, creativity and a group of people devoted to your business to guide you through a supercharged version of our branding process. We’ll kick your project off with a strategy meeting where we learn about your business’s needs and get to work charting the best direction for your brand.

Brand Package

The brand overhaul will include: *

  • Logo and tagline
  • Business print (could include business cards, menus, etc, based on your needs), printing provided by Quik Print
  • Vinyl window signage
  • Screen printed t-shirts, provided by Oklahoma Shirt Company
  • Radio and TV commercial
  • Social media package (profile pic, cover image, posts)
  • Basic website
  • On-location photography
  • Recommended media strategy

Media Package

We’ll check in with you along the way and wrap the process up in a week or two!

* Specific brand deliverables to be decided in initial client meeting once winner is selected.

The Nomination Deadline Has Arrived

Sorry, but we’re no longer taking submissions for Brand Aid 2016! Stay up to date by following us on Facebook, Twitter or Instagram. We’ll be announcing the winners soon!

 

Work We’ve Done for Other Brands

Sharing is Caring

Brand-Aid 2016