Know a Business In Need of a Brand Makeover?

For local small businesses, there’s not always time and money available for the ‘extras,’ especially the resources to work with a dedicated marketing team. At ICG we get that. Ten years ago we launched our agency with a lot of uncertainty, and even bigger ideas.

Fast-forward a decade, and the risk has paid off. Now a full-service branding, marketing and advertising agency, we’ve planted ourselves downtown in a converted industrial building in Automobile Alley, and as this area of town has flourished, ICG has grown up with it. We have a portfolio of successful branding and advertising campaigns that can be seen throughout Oklahoma City and beyond.

To celebrate our 10-year anniversary, we want to share what we’ve learned over the years with a deserving local business.

“We know what it’s like to take a chance on an idea you believe in — we’ve been there,” said Rusty Duncan, one of  three partners, alongside Eric Joiner and Doug Farthing. “Thanks to people giving us a chance, we’ve found success, and now we want to help another Oklahoma City business succeed.”

We’ve chosen the holiday season as the perfect time to give back, and during the week of Thanksgiving, we kicked off our Brand-Aid 2016 contest. The goal is to have residents nominate their favorite places in the OKC metro that they feel would benefit most from a brand facelift. Or if you’re a business owner looking for that extra boost that great branding and marketing can give, by all means, nominate yourself!

“At Insight Creative Group, we believe in investing in people,” said Joiner. “That means finding out who they are and telling their personal stories. We help others see the best in a business, as well as the people and values behind it.”

But we aren’t going about this alone. We’re pulling in some of our friends in the local business community to complete a full branding package for the winning business.

“One important thing we’ve learned is that you need good partners, so we’re excited to join with the Oklahoma Shirt Company, Quik Print, Cumulus Media, the Oklahoma Gazette, Lamar Outdoor, Cox Media and 405 Magazine to give the chosen establishment the big business treatment,” said Duncan. ICG will gift the winner with a full brand overhaul, including logo, business print, a TV and radio commercial, website and photography.

The deadline for nominations has been extended to December 16. The winner will be revealed at the end of December, and the work will get underway over a two-week long process in January.

Farthing encourages people to get involved and help ICG find a deserving small business. “Frequent an establishment you’re thankful for? Have a business and want a fresh start? Don’t wait. Help us help the city we love.”

So what are you waiting for? Nominate a deserving business or find out more at

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Know a Business In Need of a Brand Makeover?