Have a plan. Research thoroughly. Create beautifully. Measure. Repeat.
Rome wasn’t built in a day. And neither are successful brands and campaigns. Here’s a quick walk through the process we use to make the magic happen.
Before we dive into any project, we must first get organized. This is helpful to keep both sides of the team moving in the right direction.
If there’s one immutable rule in branding, it’s the importance of knowing your audience. Each audience requires a different approach and an effort must be made to understand who these groups are, what they need and want and what they best respond to. The more we understand up front, the more effectively we can tailor our concepts, creative and media placement strategies.
Additionally, visual research, market research and competitor research are conducted to get a more complete view of the marketing landscape.
Once we’ve done our research, we can apply that knowledge to a clear set of goals, and we go to work creating ideas that speak to applicable markets and audience groups.
Now it’s time to start making. We gather our team together in a collaborative environment to allow for the cross-pollination of ideas, suggestions and talents.
The final step to any project is to measure the success. Each project is different, so the measures can vary depending on the type of campaign and tactics used. Some of the things we consider include: