Steve Loftis

Brand Strategist

It’s said necessity is the mother of invention. If that’s the case, Steve can trace the beginnings of his professional career to the wake of the Great Recession of 2008.

Fresh out of college, Steve began his career as a freelance designer, teaming up with a friend/fellow Oklahoma State design graduate to form Loftis & Ball. For five years, Steve designed brands and websites for insurance agencies, retail stores, independent film, and boutique fashion shops. During his time as a freelancer, he developed his varied set of skills, building many of his clients’ brands from scratch, drafting proposals, writing copy, taking photos, designing visual identities and building websites.

Steve joined ICG in 2013. He’s been an integral part in the direction and design of many projects, including SaintsNearYou.com, OrangeLeafFranchises.com, Arts Council Oklahoma City’s recent rebrand, the redesign of the Tulsa Zoo website and the updated family of sites for Mid-America Arts Alliance.

Steve loves design, but his passion lies in building brands and solving complex communication problems.

On New Year’s Eve of 2014, he married his wife Lori. They live in Oklahoma City with their grouchy cat and ridiculous puppy.

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Steve Loftis