The holidays are a time to be near our family and friends to celebrate what brings us together. December may get snowy and cold, but that’s not stopping us from enjoying some cups of tasty froyo together. As part of the social media strategy, we worked with Orange Leaf Frozen Yogurt to produce a series of fun hand-drawn images based on the 12 Days of Christmas. Images were posted on Facebook in the days preceding Christmas.
Over the course of the campaign, each post received an average of 2,000 likes.