Our Approach
We make
brands unignorable
Right now, everyone’s fighting for attention, and brother, it can be a battle. Markets are competitive and everything is crowded and loud and kind of gross. That makes everything feel forgettable.
In all that noise, we come in like a wrecking ball and make work that actually breaks through. Want to know how we do it?
Our Approach
We're in the Attention Business
We’re fighting for attention, and brother, it can be a battle. Markets are competitive, and more crowded than a Best Buy on Black Friday. That makes everything feel forgettable.
Well, everything that we don’t do. We make work that actually breaks through. Want to know how we do it?
Client + Agency Partnership
Good work is personal.
Every brand faces different problems, and success looks a little different to each as well. But whatever the problem is, we show up the same way – close to the work, close to people, and fully invested in the outcome.
Leave behind: | Embrace: |
|---|---|
Expensive work that’s somehow still ignorable | Work that makes you take notice – and solves those pesky problems. |
The room has questions nobody saw coming. | Strategic thinking that can see curveball questions from a mile away. |
Creative lands. Then the agency disappears. | We stay in it. The handoff happens when you’re ready, not when we are. |
Managing the agency as much as the project | A partner who’s working alongside you |
Work that feels designed by committee | Work that feels more “true to you” than you ever imagined |
Creative + Strategy
Our competitive advantage? Curiosity.
We like things that are real head scratchers. We’re savvy, scrappy marketers who understand that good work comes from people, culture, and the challenges your brand faces. We’re pretty into connecting all three of those dots, and asking the questions that get us there together.
Understanding people
Figuring out what makes people tick is what makes us tick. People are at the center of everything we do. What do they like? What do they hate? What do they search for? Do they think pineapple belongs on pizza? We figure it all out because the best work comes from gearing it directly to who it’s made for.
(And no, pineapple absolutely doesn’t belong on pizza.)
Understanding culture
Culture is more than just memes and Reels – and don’t get us wrong, we love that stuff too. But what really gets us going? Digging in and understanding what, why, and how people are talking about things right now and baking that into every project we touch like it’s a warm loaf of sourdough.
Understanding the Challenge
To us, your business is serious business. We know the challenges your brand faces are unique and hard, but we don’t scare that easily. We’ll swan dive right into those challenges face-first so we can understand the context, constraints and stakes behind them. We can’t solve all the world’s problems, but we can solve the ones that mean the world to you – and make some fun stuff along the way.
Client Outcomes
This is what it looks like when it goes right.
"...keep our campaigns fresh and creative. They are very easy to work with..."
Charity O’Donnell — Beavers Bend Cabin Country
"ICG has consistently delivered measurable results that drive engagement and align with our organizational objectives."
Stefanie Appleton — Oklahoma Department of Commerce
"If we had it to do all over again, I know that we would hands down select ICG."
Courtney Morton — Oklahoma City Public Schools