Rusty Duncan is one of the 3 ICG partners, otherwise known as a The Three Amigos. He’s the reason we have beer in the fridge and laughter in the hive. His passion has always lived in the creative world—even though he originally thought he would be a sportscaster. (We’ve watched the reels… he made the right choice.) He did try it out though, but after he graduated college Rusty quickly discovered that reporting local sports live from Kearney, NE, wasn’t as glamorous as one might think. He then entered the world of media sales, where Rusty learned the ins and outs of the crazy, jacked up advertising industry and met his future partners in ICG.
Today, Rusty is the lead for several large client accounts, keeps busy cultivating new business (or long lunches, as they’re sometimes called), and—most importantly—providing creative direction and epitomizing ICG culture. He’s the guy that dresses up for Halloween, orders cookies for the office on a tough day, and makes us laugh out loud regularly. Rusty is also the guy behind the infamous Seinfeld billboard, which landed him a page in a college textbook.
In 2010, Rusty was awarded the OKC Biz Top 40 Under 40 award for his business achievements and community involvement. He doesn’t like to brag on himself, but he’s quick to help out where help is needed. Fortunately, he has a great deal of help, too, his amazing wife Renae Duncan. The two have three of the coolest kids in the world… Bryce, Jack and Cambri. Rusty lives in Edmond and is an active member of New Covenant United Methodist church. He also serves on the Arts Council of Oklahoma City board and marketing committee. He loves the OKC Thunder, The University of Oklahoma, movies involving Will Ferrell and Mark Wahlberg together, Red Wine, The Black Crowes and doing life with his family.