As a Creative Director, Steve Loftis helps our clients find their true voice and the best way to communicate it. He’s a creative problem solver who’s passionate about empowering creatives to do their best work, and he finds joy in mining creative magic alongside teams made up of unique points of view and specialties.
Before joining ICG in 2014, Steve was busy honing his creative skills and learning how to think on the fly. After graduating from Oklahoma State University with a degree in graphic design, he and his classmate started Loftis & Ball, where Steve did a little bit of everything – writing proposals and ad copy, designing brand identity, and developing websites from the ground up. On the side, he taught as an adjunct professor of typography at his alma mater. Very casual side hustle, Steve.
He’s a major Trekkie who bases his leadership style on that of his two biggest role models: Picard and Sisko. He also loves getting lost in open world games like Skyrim and Fallout, a spicy rye whiskey, and every second with his wife Lori and his smart and hilarious daughter Livy.*
*Not biased. She is, in fact, smart and hilarious.