Steve Loftis

Creative Director

It’s said necessity is the mother of invention. If that’s the case, Steve can trace the beginnings of his professional career to the wake of the Great Recession of 2008.

Fresh out of college, Steve began his career as a freelance designer, teaming up with a friend/fellow Oklahoma State design graduate to form Loftis & Ball. For five years, Steve designed brands and websites for insurance agencies, retail stores, independent film, and boutique fashion shops. During his time as a freelancer, he developed his varied set of skills, building many of his clients’ brands from scratch, drafting proposals, writing copy, taking photos, designing visual identities and building websites.

Steve joined ICG in 2013. He’s been an integral part in the direction and design of many projects, including,, Arts Council Oklahoma City’s recent rebrand, the redesign of the Tulsa Zoo website and the updated family of sites for Mid-America Arts Alliance.

Steve loves design, but his passion lies in building brands and solving complex communication problems.

On New Year’s Eve of 2014, he married his wife Lori. They live in Oklahoma City with their grouchy cat and ridiculous puppy.

Posts by Steve Loftis

  • Now Hiring: Office Coordinator

    by Steve

    ICG is on the search for an amazing Office Coordinator. Someone who can bring positive energy and enthusiasm to daily agency life by serving as the first impression for clients and vendors alike. A person with a knack for administrative duties, making people feel welcome and coordinating office celebrations. And the phone voice? Best in […]

  • Bobbie Earles Wins Young Advertising Professional of the Year

    by Steve

    Our beloved Bobbie Earles won a Young Advertising Professional of the Year award, so we felt compelled to make a video in her honor. Congratulations!

  • ICG Wins Best in Film at 2017 ADDY Awards

    by Steve

    It’s like the Oscars of advertising, minus the red carpet and Ryan Seacrest.

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Steve Loftis