CareerTech

Make-Believe Inspires Big Futures

From playing teacher to playing chef, there’s a spot for the pretend nurse, firefighter, fashion designer – you name it – in our real world, too. And there’s a way to not just dream big, but make it a reality.

When you’re small, you think big. Why should that change?

In this Super Bowl spot, we show that the make-believe we do as children can transform into real-life careers as adults. It doesn’t have to be left behind. Nothing should stop childhood dreaming from being a part of adulthood, every day – because it’s never too late to turn big dreams into reality.

By featuring kids doing what they do best – playing and using unrestrained imagination – we were able to showcase just a few of the thousands of career paths possible by hands-on training at CareerTech. Because great careers aren’t make-believe. They’re possible here. And that’s a message we thought was worth sharing

Creating a Buzz

The premier of this commercial during the Super Bowl certainly created a buzz, with people talking about the spot on all major social media platforms. Oklahoma’s own Lt Governor surprised us all when he chimed in with his thoughts.

Chatting with the Cast

On set, we got to know our cast (big and small) and learned about their big dreams.

Impact

Despite fragmentation in the media landscape, there’s still a place for traditional advertising on event television. And the biggest night in football still reigns supreme as a high-impact way to deliver your message to the masses.

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