When you’re small, you think big. Why should that change?
In this Super Bowl spot, we show that the make-believe we do as children can transform into real-life careers as adults. It doesn’t have to be left behind. Nothing should stop childhood dreaming from being a part of adulthood, every day – because it’s never too late to turn big dreams into reality.
By featuring kids doing what they do best – playing and using unrestrained imagination – we were able to showcase just a few of the thousands of career paths possible by hands-on training at CareerTech. Because great careers aren’t make-believe. They’re possible here. And that’s a message we thought was worth sharing
Chatting with the Cast
On set, we got to know our cast (big and small) and learned about their big dreams.
Creating a Buzz
The premier of this commercial during the Super Bowl certainly created a buzz, with people talking about the spot on all major social media platforms. Oklahoma’s own Lt Governor surprised us all when he chimed in with his thoughts.
I see you, @okcareertech! Our CareerTech system is already #TopTen, and I’m so proud of their vision to train up a Oklahoma workforce. #KeepStriving #SuperBowLIV pic.twitter.com/rlEIA0zoav
— Lt. Governor Matt Pinnell (@LtGovPinnell) February 3, 2020
Impact
Event TV Still Moves the Needle
Despite fragmentation in the media landscape, there’s still a place for traditional advertising on event television. And the biggest night in football still reigns supreme as a high-impact way to deliver your message to the masses.
