Nothing is more sensual than... bearded sales guys in shorts.
Have you ever bought perfume or cologne at a department store? If you spend a certain amount then you get a tote bag or wallet that you don’t need. Brilliant right? Well, we had the exact same strategy with the latest ad from Carter. Entice the customer to spend more in order to get their hands on a free gift. But wait, there’s more.
What sells better than fear? Not sex. Sales guys in shorts dramatically lit, in black and white while moving in slow motion.