A name and brand identity for the Chickasaw Nation's wholly-owned financial institution.
Oklahomans will recognize the Chickasaw Nation as one of the most visible tribes in the state. Through its diverse enterprises and public-private partnerships, the tribe is making a significant impact on the economic wellbeing of its citizens and our state.
Formerly known as Bank2, Chickasaw Community Bank is a wholly-owned enterprise of the Chickasaw Nation. The bank’s leadership was looking to increase awareness of its offerings while tapping into the tribe’s sterling reputation. The new name creates an instant link to the Chickasaw brand while feeling inclusive.
A Visual Connection to Culture
Elements of the Chickasaw symbol for the sun were incorporated in the C-shaped lettermark. This symbolism references rebirth, light and warmth. Two shades of green are used throughout the visual identity, suggesting new beginnings, growth and money.
Maintaining the Mission
Giving back to your community is a pillar of the underlying culture at Chickasaw Community Bank. The tagline “Building Better Lives For Everyone,” adapted from the founder’s personal mission statement, helped maintain cultural continuity during the rebranding process. And to bring this mission to life, we developed a detailed tone of voice guidelines to keep messaging personable, genuine, professional and humble.
A Surprise for First-Time Home Buyers
Chickasaw Community Bank specializes in mortgages and is a national leader in HUD 184 loans. To highlight the bank’s mission of building better lives for everyone, we worked with bank leadership to identify and interview young families during their first home buying experience. To show appreciation and pass on the blessings, each family received a little surprise.
Spotlight on Small Business
As part of the rebrand, CCB wanted to highlight their relationships with local businesses. Two more videos in the series feature an electric vehicle maintenance company and a realtor.
Launched with Community Leaders
No rebrand is complete without a celebration. Members of the press and community were invited to the unveiling of the new brand and installation of the new sign on Chickasaw Community Bank’s headquarters. Chickasaw Governor Bill Anaotubby attended the ceremony, along with Oklahoma City mayor David Holt and former Oklahoma Speaker of the House and current CEO T. W. Shannon.