Festival of the Arts 2019

Real as it gets

ICG’s long-running partnership with Arts Council OKC has lead to countless exciting projects through the years. For the 2019 Festival of Arts, we wanted to take an unusual approach to the event’s branding.

After presenting several concepts, we landed on the idea of experiencing an event in the real world and not through your feed or phone. To bring elements of real life into the design, we set out to do a photo shoot involving real objects representing the three main components of the event: visual arts, performing arts and culinary arts. Objects were painted and suspended in the air and photographed as if they were magically floating.

For general awareness, the design was applied to posters and billboards and placed throughout the city. The campaign also featured a strong social component. At the Festival itself, new t-shirts were screen printed on-site in partnership with Oklahoma Shirt Company.

 

Poster design for Arts Council OKC's Festival of the Arts 2019
Insight Creative Group's billboard design for Festival of the Arts 2019
Arts Council OKC - Festival of the Arts 2019 Social Image
Arts Council OKC - Festival of the Arts 2019 Social Image
Arts Council OKC - Festival of the Arts 2019 Social Image
Festival of the Arts 2019 pictures
Behind the scenes. Brandon Anderson working on the Festival of the Arts 2019 imagery
Amy Nickerson shooting Festival of the Arts 2019 photography

More Work

Polston Tax
Hal Smith Restaurant Group

19 NE 9th Street, Oklahoma City, OK 73104

405.728.3062