ICG’s long-running partnership with Arts Council OKC has lead to countless exciting projects through the years. For the 2019 Festival of Arts, we wanted to take an unusual approach to the event’s branding.
Real as it gets
After presenting several concepts, we landed on the idea of experiencing an event in the real world and not through your feed or phone. To bring elements of real life into the design, we set out to do a photo shoot involving real objects representing the three main components of the event: visual arts, performing arts and culinary arts. Objects were painted and suspended in the air and photographed as if they were magically floating.