Real as it gets
ICG’s long-running partnership with Arts Council OKC has lead to countless exciting projects through the years. For the 2019 Festival of Arts, we wanted to take an unusual approach to the event’s branding.
After presenting several concepts, we landed on the idea of experiencing an event in the real world and not through your feed or phone. To bring elements of real life into the design, we set out to do a photo shoot involving real objects representing the three main components of the event: visual arts, performing arts and culinary arts. Objects were painted and suspended in the air and photographed as if they were magically floating.
For general awareness, the design was applied to posters and billboards and placed throughout the city. The campaign also featured a strong social component. At the Festival itself, new t-shirts were screen printed on-site in partnership with Oklahoma Shirt Company.