Skip to content
Insight Creative Group Logo

McCurtain County Tourism Authority

A Million Reasons to Visit McCurtain County

Brand Identity | Campaign | Outdoor Advertising | Social Media | Video Production
Fishing. Hiking. A couple of thousand cabins. Maybe even a Bigfoot. The reasons to vacation in McCurtain County are too many to list.

Tourism marketing used to be about glossy print ads and billboards lining the road to the destination. And if the budget’s big enough a TV spot. Like most industries, the disruption caused by mobile devices and social media has cleared the way for new opportunities.

The McCurtain County Tourism Authority knows they have a world-class destination on their hands. We know if we can get people to visit once, the beautiful landscape, amazing people and incredible cabin experience will get them to return. We just needed to get our audience’s attention – and show them what they can expect from a trip to McCurtain County.

Play Video

A Million Reasons to Visit McCurtain County

The campaign needed to be authentic, free-spirited and unafraid to make you crack a smile. There are tons of reasons for people to visit McCurtain County. We wanted to show some of them off and encourage people to Get Here Already.

Our Million Reasons to Visit McCurtain County spot lived on social media, YouTube and OTT.

Play
Play
Play
Play
Previous
Next

When your audience is in Dallas, you gotta go big.

Most visitors come from Dallas, so it only made sense to go big. We worked with Outfront Media to find the perfect, colossal, impactful wallscape in downtown Dallas. Did we mention the piece won a gold Addy award?

Find Your Cabin feature on the Visit McCurtain County website. Great branding and marketing.

The perfect cabin is just a few clicks away.

With most advertising being digital or social, the campaign focused on driving traffic to the website, where users can browse activities, events, and, most of all, check cabin availability. The search filters through thousands of properties to connect with you with a cabin that really hits the spot.

Find Your Cabin
Visit McCurtain County's Facebook page
User-generated content on Facebook. Tourism marketing for McCurtain County Tourism
Another reason from the Reasons campaign for McCurtain County Tourism Authority
Visit McCurtain County's Instagram property
Fishing in McCurtain County, Oklahoma. Social media tourism marketing and branding
McCurtain County tourism marketing on Instagram. Lots of video.
McCurtain County tourism marketing on Instagram
McCurtain County tourism marketing on social media

All Over Instagram and Facebook

People sink hours into social media – connecting with others, showing off experiences and getting inspired.

We prioritized Facebook and Instagram to zero in on our audience and provide a steady stream of content throughout the year. Through our video-based Reasons campaign and the curation user-generated content, we showed real people enjoying their McCurtain County experience.

McCurtain County on Social:
Like on Facebook
Follow on Instagram
McCurtain County's Pinterest page
Get Woodsy - Cabins in McCurtain County
Tourism marketing on Pinterest
Culture in McCurtain County - Pinterest marketing for McCurtain County Tourism Authority
Tourism marketing on Pinterest
Tourism marketing on Pinterest - Halloween
Tourism marketing on Pinterest - Christmas time
Tourism marketing on Pinterest - it's worth every moment

Pinterest is the place for vacation inspiration.

While Facebook and Instagram consume much of people’s screentime, these are platforms for connecting with others. Inspiration is the purpose of Pinterest: wedding planning, recipes and DIY projects. But it’s also a prime platform for planning your next vacation. We elevated McCurtain County’s Pinterest presence through strong visuals and video – which resulted in a nice bump in web traffic.

Get inspired:
Check out Pinterest

Pivoting for the pandemic

In March of 2020, the novel coronavirus was spreading throughout the country and Oklahoma was one of the many states affected. While the statewide social distancing guidelines were in place, we  proactively pivoted the campaign’s messaging to avoid coming off as insensitive or worse – dismissive. While people were sheltered in place, dreaming of a return to normal, we saw a significant increase in website traffic.

McCurtain County social media during the coronavirus
McCurtain County social media during COVID-19 pandemic

Impact

The new campaign for McCurtain County has been a resounding success. We’ve seen increases in our KPIs across all media. But most importantly, more people have chosen McCurtain County as their vacation destination.

Maybe they’ll even spot a Bigfoot or two.

+ 0 %
Tax Revenue
+ 0 %
Website Traffic
+ 0 %
Cabin Availability Checks
+ 0 %
Total Followers
+ 0 %
Total Engagement
0
Addy Awards

More Work

Outdoor concert at the grand opening of Scissortail Park in Oklahoma City
Scissortail Park

Scissortail Park Grand Opening

SSM Health St. Anthony

Healthplex Campuses

Brand for Arts Council Oklahoma City's Festival of the Arts 2019
Arts Council Oklahoma City

Festival of the Arts 2019

Polston Tax

Polston Tax

Logo design and branding for Oklahoma City Public Schools
Oklahoma City Public Schools

A New Brand for Oklahoma's Largest School District

Carter Chevrolet's beard oil campaign was nearly too sexy for TV
Carter Chevrolet

Beard Oil for Beards

Big Work. Big Impact.
Facebook-f
Twitter
Instagram

© 2021 Insight Creative Group

Privacy Policy

  • Home
  • Work
  • About
  • Culture
  • Careers
  • Contact
Menu
  • Home
  • Work
  • About
  • Culture
  • Careers
  • Contact
Facebook-f
Twitter
Instagram

19 NE 9th Street, Oklahoma City, OK 73104

405.728.3062