In a sea of frozen yogurt sameness, Orange Leaf has the best product by far – the taste, the in-store experience and franchisee growth are leaps above the other chains in the market segment. As an industry leader, Orange Leaf was the first to market with an interactive mobile app as well as a completely revamped website – consumer-friendly, completely responsive to all devices and browsers, and tailored to the franchisee base.
Crowd-sourced content is an invaluable asset, especially for the Orange Leaf brand. By aggregating this content within an end-user friendly format, the love for Orange Leaf is shared, multiplied and strengthened.
My Orange Leaf allows the consumer to set their home store on the website and see exactly what is going on at their store. Current flavors, upcoming flavors to vote on, store specials, hours and much more. ICG custom built a platform that integrates all store level information into the website and apps. Knowledge is power and power is knowing what flavors your Orange Leaf has.