Oklahoma Zoological Society

ZooBrew

Brand Identity

For the last decade, the Oklahoma Zoological Society has hosted an annual beer tasting fundraiser with all proceeds dedicated to operations and conservation. Sensing an opportunity to take ZooBrew to a new level, the Zoological Society, also known as Zoo Friends, partnered with ICG to develop an identity for this event.

Challenge

Craft beer in Oklahoma City isn’t the best-kept secret it used to be. Beer events seem to pop up every other weekend. Zoo Friends needed a brand that would break through the clutter and generate excitement for conservation.

Solution

The look for ZooBrew 2019 renders animals from the Sanctuary Asia district through geometric illustrations. The colors mimic stouts, red ales and blonde lagers. Pint glass designs gave the event a “collect them all” feel. Branded coasters were distributed to breweries throughout the city.

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OKC Zoobrew 2019 glasses filled with delicious beers

Event branding for Oklahoma City Zoological Society's 2019 Annual Zoo Brew

Impact

Working with ICG was a great experience. The team was energetic and professional, they met every deadline, and offered creative ideas that helped ZOObrew come to life in 2019. I am excited to continue the partnership with ICG on future projects.

Matt Burkholder
Director of Community Engagement