Challenge
Craft beer in Oklahoma City isn’t the best-kept secret it used to be. Beer events seem to pop up every other weekend. Zoo Friends needed a brand that would break through the clutter and generate excitement for conservation.
Solution
The look for ZooBrew 2019 renders animals from the Sanctuary Asia district through geometric illustrations. The colors mimic stouts, red ales and blonde lagers. Pint glass designs gave the event a “collect them all” feel. Branded coasters were distributed to breweries throughout the city.
Impact
Working with ICG was a great experience. The team was energetic and professional, they met every deadline, and offered creative ideas that helped ZOObrew come to life in 2019. I am excited to continue the partnership with ICG on future projects.