For the last decade, the Oklahoma Zoological Society has hosted an annual beer tasting fundraiser with all proceeds dedicated to operations and conservation. Sensing an opportunity to take ZooBrew to a new level, the Zoological Society, also known as Zoo Friends, partnered with ICG to develop an identity for this event.


Craft beer in Oklahoma City isn’t the best-kept secret it used to be. Beer events seem to pop up every other weekend. Zoo Friends needed a brand that would break through the clutter and generate excitement for conservation.


The look for ZooBrew 2019 renders animals from the Sanctuary Asia district through geometric illustrations. The colors mimic stouts, red ales and blonde lagers. Pint glass designs gave the event a “collect them all” feel. Branded coasters were distributed to breweries throughout the city.

Play Video
Social media marketing and design for OKC Zoobrew


Working with ICG was a great experience. The team was energetic and professional, they met every deadline, and offered creative ideas that helped ZOObrew come to life in 2019. I am excited to continue the partnership with ICG on future projects.

Matt Burkholder
Director of Community Engagement
0 %
Increase in net revenue
0 %
Increase in attendance over 2018
VIP tickets sold out in 3 days

More Work

True Sky Credit Union
Great Plains Bank

19 NE 9th Street, Oklahoma City, OK 73104