Craft beer in Oklahoma City isn’t the best-kept secret it used to be. Beer events seem to pop up every other weekend. Zoo Friends needed a brand that would break through the clutter and generate excitement for conservation.
The look for ZooBrew 2019 renders animals from the Sanctuary Asia district through geometric illustrations. The colors mimic stouts, red ales and blonde lagers. Pint glass designs gave the event a “collect them all” feel. Branded coasters were distributed to breweries throughout the city.