- Who is your current audience? Who do you want to reach?
- What’s the first word that comes to mind when people think of your brand?
- Are you more serious or fun? Reserved or outspoken? Spontaneous or thoughtful?
Within a typical project, before any messages are written or visuals are sketched, our first step is the formal Discovery process.
This helps us understand (or develop) personality, tone, voice and what it wants to stand for as it grows.
Discovery also allows us to speak with your key stakeholders and review any preexisting research or insights you have regarding your brand’s awareness and target audience. We want to learn as much as possible about brand so we can be a strong strategic partner.