Our Story

About, Process, Services, Clients, Team

Founded in 2006 by Eric Joiner, Rusty Duncan and Doug Farthing, Insight Creative Group grew from a few bet-the-farm risk takers to a tight-knit full service branding, marketing and advertising agency. As our clients have grown, so have we. Today, we call a converted workshop on 9th Street in historic Automobile Alley home.

Since 2006, we’ve worked with like-minded brands to help them discover who they are, develop and deliver on their promise, and get their message to the people who need to hear it. Most importantly, we get results. After all, our success is dependent on yours.

Think First, Then Act

Our clients trust us to be their marketing and advertising minds for branding, broadcast, digital, web and media. We do our diligence to steward their brands as we would our own.

Learn about our process Learn about our services

There’s no “I” in team

We’ve been lucky to call our clients partners. Large or small, national or local, they’ve given us a seat at the table and we’ve worked side by side to help meet their goals and exceed their expectations. We’ve done some great work and made some dear friends in the process.

“My interactions with ICG are the highlight of my day.”


Small agency with big talent

Our team is made of clever people with a wide scope of skills and expertise. We’re artists, runners, geeks, musicians and parents. And since we’re a small agency, everyone has the opportunity to bring their unique perspective, unconstrained by titles.

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Our Story