Simple Modern Names ICG as TikTok Creative Partner

First, it was Pepsi vs. Coke. Then, there were the fast food chicken sandwich wars. Now, we’re in the heat of the battle of the tumblers. It’s a hydrating time to be online, and ICG is proud to announce that we have partnered with one of the top contenders: Simple Modern. 

As its TikTok creative partner, ICG will help the Oklahoma-owned-and-operated drinkware and consumer goods brand grow its TikTok channel and drum up fan loyalty. Simple Modern is a fellow impact-driven brand, giving at least 10% of its profits to nonprofits every year. To date, the company has helped over 100 nonprofits and donated more than $6 million. 

“We’re thrilled to team up with this iconic Oklahoma brand that cares as much about making a big impact as we do,” said Rusty Duncan, ICG partner. “Our office is full of Simple Modern fans, and the opportunity to make fantastic, fun TikTok content that creates even more isn’t lost on us” 

Simple Modern is a category leader on Amazon, Target, Walmart, and Sam’s Club, and ICG can’t wait to amplify the brand’s unique identity. Follow our socials to see what we’re up to.

2023 Shorty Impact Awards Small Agency of the Year

Simple Modern Names ICG as TikTok Creative Partner

Account & Strategy Internship