Get Your Burden Off Your Back

We all have our Kristin Chenoweth.

People don’t want to talk about mental health.

In most homes, mental health isn’t kitchen table talk. If we wanted Oklahomans to get things off their chests, our approach had to make the unapproachable…approachable. 

Middle aged men face the highest suicide risk.

Stigma around mental health is strong in Oklahoma, and “be a man” mentality coupled with easier access to firearms make our dads, uncles, and husbands especially susceptible.

Give a face to mental health struggles.

On advertising’s biggest night, Broadway legend Kristin Chenoweth personified a man’s struggling mental health. The secret to finally getting relief? Acknowledging the 4’11” songbird tittering away on his back.

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