Casino advertising all looks the same.
Oklahoma is home to over 140 casinos, and let’s cut to the chase, most follow the same marketing playbook. That’s a lot of sameness to get lost in. With fresh competition on the horizon, Kiowa Casino needed to find its differentiator.
The majority of casino-goers are middle-aged women.
It’s far too easy (and forgettable) to make gambling puns. So, we took a smarter approach and zeroed in on what our audience loves. Turns out, middle-aged women are binge watching streaming shows like it’s their job. Lightbulb. The period drama Bridgerton, with its sophisticated characters and opulent wardrobe, became a rich — and unexpected — inspo.
The belle of best-in-class.
Kiowa Casino rolls out the royal treatment, so why not let The Queen herself give you the grand tour? ICG created a new spokesperson who delights in the finer things in life. Like can-can-worthy wins and steaks fit for a king.
