Saints March On
Challenge Insight Solution Trust is something you’ve gotta earn. When people need healthcare, they want to know they can turn to experts they can trust. It’s better to show than tell. People know a professional when they see one. Seeing that dedication in action proves their commitment and expertise. Introduce a team that never stop […]
The Royal Experience
Challenge Insight Solution Casino advertising all looks the same. Oklahoma is home to over 140 casinos, and let’s cut to the chase, most follow the same marketing playbook. That’s a lot of sameness to get lost in. With fresh competition on the horizon, Kiowa Casino needed to find its differentiator. The majority of casino-goers are […]
Trips You Never Want to End
Challenge Insight Solution 24 hours just isn’t enough. Americans want a break, making time for a good time is easier said than done. Between work deadlines and little league practices, there’s little room left on the plate for vacation planning. FOMO makes travelers go(mo). While people are busy, no one’s immune to a little FOMO. […]
Commercials Are Fake
Challenge Insight Solution Mental health isn’t approachable. We all have brains, but we’re not all chill on chatting about how they’re feeling. This is especially true in Oklahoma, where stigma, fear, and hypermasculinity double-time the taboo. Artificial perfection is everywhere. From flawless influencers to aggressively happy potato chip commercials, people are seemingly living their best […]
Live the Flyover Life
Challenge Insight Solution Oklahoma has a perception problem. If we were playing a word association game, “dusty plains,” “oil rigs,” and “cowboys” would top the list. Millennials view settling down as a compromise. But now that they’re hitting that age, they’re on the hunt for more space, more promise, and more for their dollar — […]
Mental Health Awareness Month
Challenge Insight Solution 988 was the new kid in town. Oklahoma’s mental health lifeline needed to make more Oklahomans aware of it. Enter: Mental Health Awareness Month. No one wants to talk about mental health. Stigma and fear of looking weak or weird keeps Oklahomans from talking openly about their struggles. Or worse, it keeps […]
For Nurses
Challenge Insight Solution /*! elementor – v3.20.0 – 26-03-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Post-pandemic healthcare = a perfect storm. /*! elementor – v3.20.0 – 26-03-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Burnout and lack of support was causing nurses to leave the profession in droves. SSM Health needed […]
Making Friends, Selling Cars
The challenge? Put an Okarche dealership on the map. A decade ago, the only reason you might have made the trip to Okarche was for famous fried chicken. Now, it’s where you go to buy a truck and leave with a friend (and probably chicken too — let’s be realistic). Here’s a taste of what […]
Just a Getaway Away
Challenge Insight Solution Busy people are busy people. Urban families are already overextended. Any new additions to the calendar have to fit between basketball practices, piano lessons, and HOA meetings. A getaway is not a vacation. Vacations are hyper-planned pressure cookers, but getaways are low-stakes breaks for recharging. Unlike Disneyland or a European Vacation™, you […]
Great Service Isn’t Make Believe
Challenge Insight Solution People don’t want to think about home disasters. Homeowners treat maintenance like death and taxes. They know it’s inevitable, but it’s not on their minds until it has to be. Or a toilet’s exploding. The service business is a sea of sameness. You can’t throw a stone in the OKC metro without […]