Live the Flyover Life

The dust bowl is over.

Oklahoma has a perception problem.

If we were playing a word association game, “dusty plains,” “oil rigs,” and “cowboys” would top the list.

Millennials view settling down as a compromise.

But now that they’re hitting that age, they’re on the hunt for more space, more promise, and more for their dollar — all while not sacrificing the lifestyle that peppers their Instagram feed.

So we pulled back the curtain on the real Oklahoma.

We traded the desaturated cowboys and gee-willikers caricature for tons of color and confidence. The state’s affordability, diverse terrain, and interesting people got a deserved pedestal, and we even let Oklahoma’s oft-forgotten sense of humor shine.

More big work

2023 Shorty Impact Awards Small Agency of the Year

Simple Modern Names ICG as TikTok Creative Partner

Account & Strategy Internship