Oklahoma has a perception problem.
If we were playing a word association game, “dusty plains,” “oil rigs,” and “cowboys” would top the list.
Millennials view settling down as a compromise.
But now that they’re hitting that age, they’re on the hunt for more space, more promise, and more for their dollar — all while not sacrificing the lifestyle that peppers their Instagram feed.
So we pulled back the curtain on the real Oklahoma.
We traded the desaturated cowboys and gee-willikers caricature for tons of color and confidence. The state’s affordability, diverse terrain, and interesting people got a deserved pedestal, and we even let Oklahoma’s oft-forgotten sense of humor shine.
