Ignite Passion

A fresh face for Oklahoma’s largest school district.

Turning the page on preconceived notions.

Oklahoma City has relished in a civic renaissance over the past decade. But as OKC has risen, its public schools have struggled to ride the wave. A bold new vision was the north star forward after years of changing leadership and tough challenges.

Teachers are the ultimate brand ambassadors.

The quickest way to get all 66 schools on the same page is to get teachers excited to don the new brand as a badge of honor, not a begrudgement.

Take to the skies with pride.

Combining Oklahoma’s state bird, the scissortail flycatcher, with the pages of a book, the new logo symbolizes OKCPS’s dedication to soaring high on the wings of education. Warm, colorful, and modern, the new brand celebrates the district’s diversity and sets the stage for years of excellence to come.

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From the Client

When selecting a creative firm to support this project it was very important to us to find the perfect fit; we wanted a group who understood Oklahoma City, the history of OKCPS, the non-profit public sector and could keep our students and teachers in mind throughout the process. The ICG team was amazing – they truly understood our goals and vision for this project. If I had to go back and do it all over again, I would choose ICG again, hands down.

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