Services » Media Planning & Strategy
Media services make your message memorable
Where a brand talks is just as important as what it's saying. As an agency that specializes in media buying and planning, we think strategically about placements and planning.
Strategy & Planning
Before we spend a dollar, we figure out where your audience lives, how they consume media, and what it takes to get their attention. Then we build a plan around that, not around habit.
Buying & Placement
We negotiate and place across paid channels, including digital, social, streaming, print, out-of-home, and broadcast. We get your brand in the right environment at the right price.
Reporting & Optimization
Media plans aren’t set-it-and-forget-it. We track what’s working, cut what isn’t, and reallocate budget toward the placements that are actually working.
media strategy case studies
This is what it looks like when it goes right:
“Whether developing compelling campaign concepts, producing high-quality creative assets or executing multi-channel strategies, ICG has consistently delivered measurable results that drive engagement and align with our organizational objectives.”
Stefanie Appleton
Oklahoma Department of Commerce
“ICG has done a great job at diving in and learning what they need to keep our campaigns fresh and creative. They are very easy to work with and accommodating to the needs of our account.”
Charity O’Donnell
Beavers Bend Cabin Country