Integrated campaigns start with a big idea.
And as an integrated marketing agency, big ideas are our favorite things to work with, and business is booming. Crafting attention-nabbing concepts for brands of all sizes is what gets us out of bed in the morning.
Concept
Like we said, everything starts with making sure the idea stands out and stops people in their tracks, no matter where they see it.
Execution
Making things work across any platform excites us. It’s what makes us an integrated marketing agency, after all. So we pull off those big ideas across video, social, print, and outdoor. You name it, we can execute it.
Results
Ideas only work if they get results, and we’re big fans of both. We pay attention to the attention an idea gets, and make it better, bigger, and more unignorable at every turn.
Our Campaign Process
Discovery
The first phase in this brand initiative involves intensive learning. Our strategy team conducts an in-depth analysis of first-party and competitive data, consumer trends, and stakeholder insights to fully understand you before developing positioning frameworks.
Brand Strategy
As we develop brand strategy to define your unique market position, we tap a variety of proven frameworks to guide
the process—particularly valuable when structuring a brand that encompasses multiple entities.
Each framework helps clarify different aspects of your identity, establishing the attributes and building blocks needed to create a strong, cohesive foundation. While no single framework fits every project, we will find the right ones that showcase the best performance.
Brand Strategy
We will develop several brand ideas that align visuals within the previous stage, but before rolling them out in a bigger way, we want to gain community stakeholder feedback and send them into some testing for long term viability.
brand strategy agency case studies
This is what it looks like when it goes right:
“Whether developing compelling campaign concepts, producing high-quality creative assets or executing multi-channel strategies, ICG has consistently delivered measurable results that drive engagement and align with our organizational objectives.”
Stefanie Appleton — Oklahoma Department of Commerce
“ICG has done a great job at diving in and learning what they need to keep our campaigns fresh and creative. They are very easy to work with and accommodating to the needs of our account.”
Charity O’Donnell — Beavers Bend Cabin Country
Have questions about integrated marketing campaigns?
We’ll do our best to answer.
What scale of campaigns does ICG-ADV work on?
Advertising, brand awareness, and marketing initiatives that get your message to the right audience.
What role does strategy play in the campaign?
Advertising, brand awareness, and marketing initiatives that get your message to the right audience.
What types of organizations do you do campaigns for?
Advertising, brand awareness, and marketing initiatives that get your message to the right audience.