Integrated campaigns start with a big idea.
And as an integrated marketing agency, big ideas are our favorite things to work with, and business is booming. Crafting attention-nabbing concepts for brands of all sizes is what gets us out of bed in the morning.
Concept
Like we said, everything starts with making sure the idea stands out and stops people in their tracks, no matter where they see it.
Execution
Making things work across any platform excites us. It’s what makes us an integrated marketing agency, after all. So we pull off those big ideas across video, social, print, and outdoor. You name it, we can execute it.
Results
Ideas only work if they get results, and we’re big fans of both. We pay attention to the attention an idea gets, and make it better, bigger, and more unignorable at every turn.
Our Campaign Process
Strategic Planning & Research
Every campaign starts with homework, not a hunch. We get nosy about your audience, figuring out exactly who's on the other end of this thing and where they're spending their time so the media plan lands somewhere that matters. From there, we lock in a creative direction and build messaging frameworks that give every asset down the line a reason to exist. We ask a stubborn amount of "why" before we ever get to "what," because a campaign without a strategic backbone is just noise wearing a nice outfit.
Creative Concept
Once we know where we're headed, we get to do the part we genuinely can't help ourselves with: figuring out how to get there in a way nobody else would think to try. This is where concept ideation and development happens, and we throw the obvious idea in the trash before we ever pitch it to you. We map out tactical approaches for how the big idea flexes across channels, then circle back and sharpen the messaging until it says exactly what it needs to say. By the time this stage wraps, the idea isn't just clever, it's ready for the spotlight.
Production
With a concept locked, our team turns big talk into big stuff you can hold, watch, or hear. That means full asset development: video shoots and edits that bring the idea to life, social media assets built for how people actually scroll instead of how brands wish they scrolled, and audio records and edits that make sure the campaign sounds as sharp as it looks. Nothing leaves this stage half-baked. Everything gets built to survive contact with the real world.
Traffic & Launch
This is the part where all that hard work finally gets to show off. Every approved asset ships out to media vendors, and we handle setup on all relevant ads so the whole thing is primed and ready the second it goes live. Less "fingers crossed," more "we already triple-checked everything while you were still sleeping." It's the unglamorous, detail-obsessed step that makes sure all that creative finds the people it was made for.
Reporting
Then we watch closely, learn fast, and tell you about it on a schedule you can set your watch to. Every month (except 6 and 12, those get something bigger), we send executive summary reports: a clean, high-level look at impressions, KPIs, and cost per conversion or result, delivered in an excel or sheet format and broken out by tactic so you know exactly what's earning its keep. At the 6-month and 12-month marks, we go all in with in-depth insight reports, a comprehensive, presentation-ready breakdown of campaign performance by tactic, featuring creative asset flight timing and a Start, Stop, Continue framework that turns learnings into next moves we can actually act on.
Integrated marketing campaign case studies
This is what it looks like when it goes right:
“Whether developing compelling campaign concepts, producing high-quality creative assets or executing multi-channel strategies, ICG has consistently delivered measurable results that drive engagement and align with our organizational objectives.”
Stefanie Appleton
Oklahoma Department of Commerce
“ICG has done a great job at diving in and learning what they need to keep our campaigns fresh and creative. They are very easy to work with and accommodating to the needs of our account.”
Charity O’Donnell
Beavers Bend Cabin Country