With our friends at the Oklahoma Department of Commerce, we made work that made people want to move to the Heartland in droves.
Through smart media placements and strategic creative work, we got the word out about all the possibilities that await people in the plains.
Since October 2023
246M
Impressions
245K
Website Users
11.8M
Social Engagements
245.6K
Key Site Actions
Challenging Perceptions & Preconceived Notions
Oklahoma has a gap in skilled workers, and needs to build up a workforce. So we looked at migration trends, quality of life, and other factors and saw that Dallas, Houston, and LA were key opportunity markets. From there, we leaned into young adults being burnt out by hustle culture and positioned the state as the place rich in everything that matters. We challenged the dusty perceptions of the state while staying true to its roots. In doing so, we showed it as somewhere you start living, instead of just hustling through life in the big city.
Leveraging Moving Trends to Identify the Audience
Since 2022, there’s been a trend of Texans and Californians seeking greener pastures in Oklahoma. They caught on quick that this was the escape from the grind they needed. We noticed that and it helped identify who to talk to, how to
talk to them, and where to spread the word.
Creating Tools to Illustrate Savings and Dream Locations
Numbers don’t lie and they speak volumes. We made it easy for our audience to see the difference in the cost of living in their state compared to Oklahoma with an interactive calculator tool on the Move to Oklahoma website. We also created tools to help them find and explore different regions of the state to get an up close and personal look at their next neighborhood.
Using Oklahomans to Sell the State and Create Content at Scale
When you’re looking to uproot and move somewhere new, you do a lot of research. And the best bits of information always comes from the locals. So that’s who we use to talk about the perks of moving to Oklahoma across a number of different content series.
Content Series
Why I Moved
We wanted to let real Oklahoma transplants tell their stories, so we created a series letting them do just that.
3,780
Average minutes watched
Content Series
Fact Check
Knowing the perception problem would be an uphill battle, we attacked it head on by partnering with a well known Oklahoma voice to create a video series set on swaying minds and winning hearts.
128K+
Total views
Content Series
Oklahoma Explainers
People have a lot of burning questions about this frying pan shaped state they want answered. So we took to Youtube with a long-form content series that filled them in on everything from the early history of the state, to the impact of the Tulsa music scene.
7K
Hours Watched
Content Series
Oklahoma Stories
There’s a lot of rich, untold stories that come out of Oklahoma, and they can be incredibly powerful in showing that this place is the land of opportunity. We thought those stories deserved their own content series.
7K
Hours Watched
Make It Shareable
While we focused on growing our state’s population, we also grew our social following and produced content across different platforms that leans into trends and shows this place off the way it deserves to be.
Launching Media at all the Pain Points
At every turn, we hit our audience with some hard-hitting facts about the difference between where they’re at and where they could be if they moved to Oklahoma.
