Fun is kind of the whole point.

The new kid in town.

The HUB is an all-ages entertainment center…that happens to be attached to 21+ casino. When it opened its doors, the family attraction needed to enter the arena with an approach that would have the whole family clamoring to check it out.

Retro is enjoying a refresh.

Coin-operated is best left to the ‘80s, but arcade style is still alive and well. From video games to movie remakes and a resurgence of neon signage, nostalgia bridges kids and kids at heart.

High-score celebration 24/7.

With a vibrant nod to vaporwave, The HUB exploded onto the scene dripping in F-U-N. ICG hypercharged the brand with sticky sweet colors and springy messaging that dares you to grin. Whether you’re throwing strikes, killing zombies in VR, or going to town on some totchos, the fun never stops.

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