Strategy & Planning
Before we spend a dollar, we figure out where your audience lives, how they consume media, and what it takes to get their attention. Then we build a plan around that, not around habit.
Buying & Placement
We negotiate and place across paid channels, including digital, social, streaming, print, out-of-home, and broadcast. We get your brand in the right environment at the right price.
Reporting & Optimization
Media plans aren’t set-it-and-forget-it. We track what’s working, cut what isn’t, and reallocate budget toward the placements that are actually working.
media strategy case studies
This is what it looks like when it goes right:
“We love the final product, but we were also very impressed with the diligence ICG displayed during the discovery phase of this process. If we had it to do all over again, I know that we would hands down select ICG.”
Courtney Morton — Oklahoma City Public Schools
“Whether developing compelling campaign concepts, producing high-quality creative assets or executing multi-channel strategies, ICG has consistently delivered measurable results that drive engagement and align with our organizational objectives.”
Stefanie Appleton — Oklahoma Department of Commerce
“ICG has done a great job at diving in and learning what they need to keep our campaigns fresh and creative. They are very easy to work with and accommodating to the needs of our account.”
Charity O’Donnell — Beavers Bend Cabin Country
Have questions about media planning and/or strategy?
We’ll do our best to answer.
how much does a brand typically cost?
Advertising, brand awareness, and marketing initiatives that get your message to the right audience.
Do you do rebrands?
Advertising, brand awareness, and marketing initiatives that get your message to the right audience.
What types of organizations do you do brands for?
Advertising, brand awareness, and marketing initiatives that get your message to the right audience.