Slay Hydrated

There are tons of tumblers at the table.

Say that ten times fast. These days, everyone is toting a reusable cup…and everyone and their dog has strong thoughts on which brand is best. We set out to help Simple Modern stand out in the crowded cabinet of contenders.

Hydration makes you happier.

Studies have shown that guzzle H2O on the reg boosts serotonin levels. When you drink more water, you feel better, you look better, and have more energy to carpe that diem.

Bottles that got your back.

With a TikTok-centric strategy, ICG positioned Simple Modern as your sidekick to life. Whether you’re headed to a meeting, braving the school pickup line, or binging Housewives on the couch, your metal security blanket (and its friends) are always by your side.