Get Your Burden Off Your Back
Challenge Insight Solution People don’t want to talk about mental health. In most homes, mental health isn’t kitchen table talk. If we wanted Oklahomans to get things off their chests, our approach had to make the unapproachable…approachable. Middle aged men face the highest suicide risk. Stigma around mental health is strong in Oklahoma, and “be […]
Now That’s What I Call Ted’s
Get those bellies rumblin’ and chucklin’. Make ‘em hungry. Make it memorable. That was the goal of this silly (and slightly saucy) campaign. Because nothing goes better with an Oklahoma Tex Mex legend than a healthy helping of nostalgia. And cheese sauce. Lots of cheese sauce. https://icgadv.com/wp-content/uploads/2024/02/TEDS_1019_NowTeds30_V3-1.mp4