Let’s make your brand unignorable
Let’s make your brand unignorable
Our Approach
When everyone else is fighting for attention by throwing out buzzwords and recycling old ideas in new packages, we breakthrough by doing our own thing. It’s kind of our thing. Want to see how we do it?
Good work is
personal.
We get to know brands and the challenges they face like they’re old friends. We stay close, and remain fully invested in seeing them reach their full, unignorable potential.
Our competitive advantage?
Curiosity.
curious about people
Figuring out what makes people tick is what makes us tick. People are at the center of everything we do. What do they like? What do they hate? What do they search for? Do they think pineapple belongs on pizza? We figure it all out because the best work comes from gearing it directly to who it’s made for.
curious about culture
Culture is more than just memes and Reels – and don’t get us wrong, we love that stuff too. But what really gets us going? Digging in and understanding what, why, and how people are talking about things right now and baking that into every project we touch like it’s a warm loaf of sourdough.
curious about the Challenge
To us, your business is serious business. We know the challenges your brand faces are unique and hard, but we don’t scare that easily. We’ll swan dive right into those challenges face-first so we can understand the context, constraints and stakes behind them. We can’t solve all the world’s problems, but we can solve the ones that mean the world to you – and make some fun stuff along the way.
This is what it looks like when it goes right:
“We love the final product, but we were also very impressed with the diligence ICG displayed during the discovery phase of this process. If we had it to do all over again, I know that we would hands down select ICG.”
Courtney Morton — Oklahoma City Public Schools
“Whether developing compelling campaign concepts, producing high-quality creative assets or executing multi-channel strategies, ICG has consistently delivered measurable results that drive engagement and align with our organizational objectives.”
Stefanie Appleton — Oklahoma Department of Commerce
“ICG has done a great job at diving in and learning what they need to keep our campaigns fresh and creative. They are very easy to work with and accommodating to the needs of our account.”