Post-pandemic healthcare = a perfect storm.
Burnout and lack of support was causing nurses to leave the profession in droves. SSM Health needed a recruitment campaign that would cut through the glut of “now hiring” signs.
Show, don’t tell.
Nurses had grown numb to sweet talk from higher ups. To convince them to apply, the health system needed to take a backseat and let fellow nurses take the wheel.
Let nurses lead the charge.
ICG developed a multi-tactic media campaign led by nurse perspectives, ranging from statewide billboards and paid social to content series and even a custom self care box that was sent to nurses across Oklahoma, regardless of health system.
