Child abuse is scary for everyone involved.
While we all agree child abuse is unacceptable, few of us are equipped to make a difference. Now approaching their 15th year, Mission Kids is one of the pros uniquely positioned to step into the ring.
Childhood memories are powerful.
We all have core memories from our childhood: foundational moments from a time when the world seemed big, bright, and magical.
Reconnect to the magic of childhood.
Mission Kids needed a brand that glowed as brightly as their mission. ICG built a fresh identity inspired by Pennsylvania’s firefly—symbolizing hope and innocence—while crafting a voice that spoke directly to their values. The final touch? A user-friendly website that brought it all together, making their purpose unmistakably clear and inviting everyone to join the cause.
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