The 9th Street trophy case just got a little more crowded. ICG recently took home Best in Show and Gold in Social Good at the 2025 Davey Awards, plus a Platinum Award in Advertising at the 2025 Muse Creative Awards. The hardware was awarded to Commercials Are Fake, ICG’s campaign for the 988 Mental Health Lifeline where comedian Paul Scheer reminds Oklahomans it’s okay to not feel as good as the story you see on screens.
See the full winning campaign here.