Before joining ICG, Steve launched his own business, Loftis & Ball, where he wore every hat imaginable—writing proposals, crafting ad copy, designing brands, and building websites. The experience sharpened his on-the-fly thinking and entrepreneurial spirit. He’s also shared his love for design as a typography instructor at Oklahoma State University.
When the workday ends, Steve dives into his passions: printmaking, open-world gaming (Skyrim and Fallout are favorites), and finding the perfect spicy rye whiskey. A dedicated Trekkie and meme connoisseur, his creativity knows no bounds—even after hours. Steve lives in Oklahoma City with his wife Lori and their daughter Livy.