Move to Oklahoma
Move to Oklahoma Launching a campaign that created a lot of new Oklahomans With our friends at the Oklahoma Department of Commerce, we made work that made people want to move to the Heartland in droves. Through smart media placements and strategic creative work, we got the word out about all the possibilities that await […]
Beavers Bend Cabin Country
Beavers Bend Cabin Country When there’s a million destinations to choose from, why would someone pick this hidden gem in Southeast Oklahoma? Our team has turned Beavers Bend Cabin Country from a location to destination. We leveled up the stories we tell to feel more authentic to real people across different audiences. In doing so, […]
Slay Hydrated
Slay Hydrated Challenge Insight Solution There are tons of tumblers at the table. Say that ten times fast. These days, everyone is toting a reusable cup…and everyone and their dog has strong thoughts on which brand is best. We set out to help Simple Modern stand out in the crowded cabinet of contenders. Hydration makes […]
Feast Your Eyes
Feast Your Eyes Think of Hal Smith’s restaurants as cousins, not sisters. To get the reservations rolling in and show off their diverse dining family, we cooked up content as distinct as each menu. The Winston Rich, vintage vibes Churchill himself would cheers to. https://icgadv.com/wp-content/uploads/2024/02/Cocktail-Craftsmanship-My-Hands-are-Thaid.mp4https://icgadv.com/wp-content/uploads/2024/02/Dining-Scenarios-Girls-Brunch.mp4https://icgadv.com/wp-content/uploads/2024/02/Plated-Menue-Items-Food-Recap.mp4https://icgadv.com/wp-content/uploads/2024/02/HAL_0823_TobyKeith_V5.mp4 Toby Keith’s I Love this Bar and Grill Jimmy B’s […]
Live the Flyover Life
Live the Flyover Life Challenge Insight Solution Oklahoma has a perception problem. If we were playing a word association game, “dusty plains,” “oil rigs,” and “cowboys” would top the list. Millennials view settling down as a compromise. But now that they’re hitting that age, they’re on the hunt for more space, more promise, and more […]
Mental Health Awareness Month
Mental Health Awareness Month Challenge Insight Solution 988 was the new kid in town. Oklahoma’s mental health lifeline needed to make more Oklahomans aware of it. Enter: Mental Health Awareness Month. No one wants to talk about mental health. Stigma and fear of looking weak or weird keeps Oklahomans from talking openly about their struggles. […]
For Nurses
For Nurses Challenge Insight Solution Post-pandemic healthcare = a perfect storm. Burnout and lack of support was causing nurses to leave the profession in droves. SSM Health needed a recruitment campaign that would cut through the glut of “now hiring” signs. Show, don’t tell. Nurses had grown numb to sweet talk from higher ups. […]
Making Friends, Selling Cars
Making friends & selling cars The challenge? Put an Okarche dealership on the map. A decade ago, the only reason you might have made the trip to Okarche was for famous fried chicken. Now, it’s where you go to buy a truck and leave with a friend (and probably chicken too — let’s be realistic). […]